It seems like everyone is focusing their attention on their mobile devices.  For better or worse according to pewresearch.org,  roughly three-quarters of Americans or 77% now own a smartphone.  77% is too big of a percentage to ignore. The truth is that Americans are using their cell phones more […]

1.  Understand your brand.It doesn't matter which way you go if you don't care where you end up.  Before you start making social media posts, make sure you understand your brand, and where you want your social media posts to take your business. Make a plan about the content you plan on posting, […]

The number one mistake small businesses make is cutting costs by eliminating their marketing funds. A business owner cutting their marketing budget is like a farmer who stops watering their plants to save money on their water bills. If your business is struggling the reason may be because you have […]

“When in doubt about the direction your company is going, advertise. If you want success, make sure you are promoting your business.”  These are words you might hear from any marketing professor. It's wise advice, but how do you go about implementing an effective marketing campaign? Do you […]

Your company deserves its best chance to thrive online. Whether you’re considering outsourcing your online marketing or taking the DIY route, the goal is always the same: seeing company growth from improving your online reach and search engine ranking. Here are five reasons why outsourcing could […]

If success in business were a recipe, there’d be a lot of ingredients.  In a good cookie recipe, some ingredients are necessary (e.g., flour, sugar, baking soda) and some are nice to have but not crucial (e.g., chocolate chips, frosting, sprinkles).  In a business situation, there are some […]

Many advertisers have found pay-per-click (PPC) to be one of the more profitable marketing options for producing a higher ROI for their business.  When applied correctly, a PPC campaign can reap some impressive marketing rewards.  On the other hand, a mismanaged pay per click account lives far […]

For every business owner, getting positive publicity is a major goal. Getting published in a top tier media source like Forbes, Entrepreneur.com, The Huffington Post, and The New York Times can transform a small business overnight because of the instant credibility it conveys and the SEO boost it […]

Your mom, your junior high teachers, and thousands of quotes on Pinterest have told you to “not care what others think and just be yourself.”  Not letting others opinions get under your skin and letting their comments roll off your back can be very emotionally healthy.  However, when it comes […]

When it comes to online marketing, “social media” tends to be a big buzzword.  Social media is a big part of our personal lives--worldwide there are 1.71 billion active daily users on Facebook alone (Facebook Newsroom).  The vast majority of people are pretty savvy when it comes to navigating […]

You’ve heard of SEO, you may have even tried your hand at it. You can see that it works for other businesses, but is it the right investment for you? Search Engine Optimization is used by millions of businesses worldwide, from major retailers like Walmart, Coca Cola, and Amazon to small local […]

Everyone knows that an online presence is crucial to succeed in the business world.  However, not all sites are created equal.  Here are four reasons why updating your current site to a new, mobile-friendly version is a smart business move:Your Website is the “First Stop” For Product and […]