Amplify Online Blog

Many advertisers have found pay-per-click (PPC) to be one of the more profitable marketing options for producing a higher ROI for their business.  When applied correctly, a PPC campaign can reap some impressive marketing rewards.  On the other hand, a mismanaged pay per click account lives far below its earning potential.  Through our years of managing pay per click for a variety […]

For every business owner, getting positive publicity is a major goal. Getting published in a top tier media source like Forbes, Entrepreneur.com, The Huffington Post, and The New York Times can transform a small business overnight because of the instant credibility it conveys and the SEO boost it delivers to your website.  However, when it comes to pitching to elite publications, there are a […]

Your mom, your junior high teachers, and thousands of quotes on Pinterest have told you to “not care what others think and just be yourself.”  Not letting others opinions get under your skin and letting their comments roll off your back can be very emotionally healthy.  However, when it comes to your company’s reputation on the web, it’s smart to put a little more stock in what […]

When it comes to online marketing, “social media” tends to be a big buzzword.  Social media is a big part of our personal lives--worldwide there are 1.71 billion active daily users on Facebook alone (Facebook Newsroom).  The vast majority of people are pretty savvy when it comes to navigating an individual social media profile. However, when it comes to social media marketing for a […]

You’ve heard of SEO, you may have even tried your hand at it. You can see that it works for other businesses, but is it the right investment for you? Search Engine Optimization is used by millions of businesses worldwide, from major retailers like Walmart, Coca Cola, and Amazon to small local businesses and mom & pop shops. Large or small these organizations have realized that in order to […]